ABOUT ME

I’m Arielle Kouffman — a strategist who’s worked across every stage of the brand lifecycle, from heritage CPG brands and legacy sub-brands to challenger brands and fast-scaling startups. I’ve launched new categories, repositioned household names, and built subscription programs that actually retain.

What sets me apart is my ability to bridge brand and business — to turn big-picture thinking into sharp execution that drives real, measurable growth. I bring together brand instinct, commercial fluency, and channel depth to unlock clarity, drive action, and grow what matters.

What I Bring to the Table

Business acumen, brand-first mindset

From P&L ownership to campaign planning, I bring a 360° view of what it takes to move both product and profit. I know how to build strategies that hit both emotional and financial benchmarks.

Experience across the spectrum

I’ve worked on legacy brands like Clorox, digital subscriptions at The Washington Post, and emerging food and lifestyle brands through consulting. I know what brand challenges look like at every stage — and how to solve for them.

Strong consumer gut, sharp analytical lens

My background in senior sales analytics means I know how to dig into buyer data, interpret consumer behavior, and turn insights into levers. Whether I’m building a retention plan or rewriting a PDP, I start with what the numbers say.

Channel fluency that drives action

I’m fluent across channels and related skillsets: email, SEO, performance marketing, CRM and retail — know how they connect. I specialize in helping brands map out full-funnel journeys and monetization strategies, especially when it comes to subscriptions and new revenue streams.