You’re Missing Out on the Subscription Upside

How Mature Is Your Subscription Strategy?


I created this quiz to help founders and marketers benchmark where they stand — and uncover the clearest paths to growth.

(It’s free!)

What to Expect

In today’s fast-moving subscription landscape, it’s not always clear where your business stands — or what will actually move the needle next.

This quiz is designed to go deeper than surface-level assessments. Built around the full subscription funnel and core strategic pillars, it helps you evaluate your current approach, uncover blind spots, and identify high-impact opportunities for growth.

Whether you’re just getting started or scaling fast, it’s a smart, strategic starting point for sharpening your subscription business.

(It’s free!)

Think of this as a strategic starting point — a quick but insightful tool to help you frame challenges, spark ideas, and uncover areas for growth.

As you answer each question, you’ll accumulate points based on the maturity of your strategies and land in one of three categories:

  • Newbie Navigator

  • Growth Guru

  • Master of Momentum

Each result includes:

  • A snapshot of your current subscription maturity

  • Suggestions for where to go next

  • Benchmarks to compare your approach across industries

  • New areas of opportunity you might not be prioritizing yet

Note: This quiz is intentionally broad to reflect a range of subscription models across industries. It’s designed to help you start thinking strategically — not to replace custom analysis for your specific business.

(It’s free!)

A Smarter Way to Benchmark Your Subscription Strategy